Skematic Docs

Skematic helps you sell with AWS. It connects your CRM (HubSpot today) to AWS Partner Central, the system AWS calls ACE (APN Customer Engagements), where partners share opportunities with AWS for co-selling.

You work in Skematic, in your CRM, or in an AI assistant such as Claude or Amazon Quick. Skematic keeps the two systems in step and checks every opportunity against ACE's rules before it's created in ACE.

Where to start

• How sync works: the big picture: what moves between your CRM, Skematic and ACE, and when.
• Sending deals to ACE: how a deal becomes an ACE opportunity, how Skematic checks and scores it first, and how it helps strengthen it once it's in ACE.
• ACE status in your CRM: what AWS's review looks like on your deals.
• AWS referrals: opportunities AWS sends you, and how to accept or decline them.
• How your company profile is built: what Skematic reads from your website and AWS's records to describe your company and products, and where each value comes from.
• Reviewing and keeping it current: confirming or correcting your profile, and how it stays up to date.
• The ISV Accelerate playbook: the steps to AWS's co-sell program, and how Skematic keeps track of where you stand.
• Co-sell materials: your super-power statement and one-pager for AWS sellers.
• Emails to AWS sellers: briefing the AWS sellers on your deals, and following up.

Three things to know

1. Skematic never changes anything in AWS on its own. Creating, submitting or updating an opportunity in ACE, or answering a referral, happens only when someone on your team asks for it or approves Skematic's proposal: directly, or through an AI assistant or API key acting as them. Skematic shows a preview first, and its own assistant asks you to approve each change. The one thing Skematic does by itself is ask AWS's Partner Central agent how your opportunities could be stronger, which changes nothing in ACE.
2. Each system keeps what it's best at. Your CRM stays the home of your customers and deals; ACE holds AWS's review; Skematic holds the co-sell details the CRM doesn't have.
3. Changes travel on their own. Edits in your CRM reach Skematic, and AWS's decisions reach Skematic and your deals, usually within a minute or two, without anyone pressing sync.