How your company profile is built
What Skematic reads to build your company and product profile, where each value comes from, and what you review.
What it's for
Your company profile is what Skematic knows about your company and your products: what you sell, to whom, how you work with AWS. Skematic's AI features, and AI assistants connected to Skematic such as Claude or Amazon Quick, work from it, so what they write about you is grounded in what you've confirmed.
You don't fill it in from scratch. You give your website, Skematic builds the profile, and you review it.
Building it from your website
An owner or manager starts a build from Company in Skematic (Build from website), or by asking Skematic AI or a connected AI assistant.
- A quick check first. Skematic looks at the website before reading it. If it can't be reached, is parked, goes to another website, or has too little to read, Skematic says so and starts nothing; you can fix the address, or describe your company in a few sentences instead.
- Your site, read in the background. Skematic reads your home page and the pages that tell it most (products, pricing, customers, about, case studies), including sites built to run in the browser.
- Section by section. The company first, then the list of your products (at most five, the main one first), then each product. Each section shows its progress as it's read, and a section that can't be read doesn't stop the others.
- Your records with AWS and public sources. Skematic adds your listing in AWS Partner Finder, your AWS Marketplace listings, and your company's LinkedIn and Crunchbase records, and searches the web for what's still missing.
- Done. A build usually takes one to three minutes. The person who started it gets an email when it's ready to review. Crunchbase's record can take longer: it's added when it arrives, usually within ten minutes, and the section shows it's still being collected.
A build can be started a few times a day per organization.
Where each value comes from
Every value in your profile says where it came from: the page and the words it was read from, or the record it came from. You see it next to the value.
| Section | What it holds | From |
|---|---|---|
| About | Name, summary, headquarters, regions, founded, size, funding | Your website; size, founded and funding from LinkedIn and Crunchbase |
| Customers & markets | Segments, industries, notable customers, how you sell | Your website |
| AWS partnership | Partner tier, competencies, programs, service validations, Foundational Technical Review, ISV Accelerate, launched customers, Marketplace listings, and your maturity stage | AWS Partner Finder and AWS Marketplace |
| Competitors | Who you compete with | Your website, then the web |
| Only you know | ARR, AWS spend, co-sell priorities, how you estimate AWS spend, which deals go to ACE | You |
| Each product | Pricing and plans, ideal customer, positioning (use cases, value, differentiators, case studies, and what not to claim), AWS fit | Your website and Marketplace listing |
When sources disagree, the more exact one wins: AWS's own records over public records, and public records over what a page says. A value you've set or confirmed always stands.
Skematic only stores what a source actually says. A value the AI suggests that nothing it read supports isn't kept, and "what not to claim" lists what your material doesn't support, so drafts never overstate you.
Your maturity stage
From your AWS records, Skematic works out where you are on AWS's partner journey, and names what the next stage needs:
| Stage | When |
|---|---|
| Early | Until you have a Foundational Technical Review, a Partner Finder listing, an AWS Marketplace listing, five or more launched AWS customers, and ISV Accelerate |
| Growth | Those are in place; next come co-selling with AWS and sustained Marketplace sales |
| Mature | All of the above |
What Skematic couldn't check yet is shown as "not known yet", never as missing.