Your products, from added to found on AWS
How each product you sell gets its own path with AWS, from confirming what it is to the playbook it should follow, and what happens when a product changes.
Planned. Most of this page describes how products will work in Skematic; it's here so we can hear what you think before it's built. What works today is under What works today.
Why each product gets its own path
Your company sets up Skematic once: you connect AWS and your CRM, invite your team and confirm your company profile. But AWS looks at each product on its own: each has its own Marketplace listing, its own solution in Partner Central, its own technical review (FTR), and its own competitors on Marketplace. So once your company is set up, each product you sell gets a short path of its own.
The path, step by step
| Step | What you do | What Skematic does |
|---|---|---|
| 1. Confirm it | Check who it's for, how it's positioned and how it works with AWS, and confirm each part | Reads it from your website and AWS Marketplace, with where each value came from |
| 2. Link it at AWS | Confirm which Marketplace listings and which ACE solution are this product's | Finds your listings and solutions and proposes which product each one belongs to (a product can have several listings) |
| 3. See how crowded it is | Nothing: you read the result | Searches AWS Marketplace the way a buyer would, for what your product does, and shows where your listing comes up and who's above it |
| 4. Assessment | Read it, and confirm it or tell Skematic what's off | Rates how mature the product is, how deep it works with AWS, how well your go-to-market fits AWS's, and its competitive position, each with its reasons |
| 5. Suggested playbook | Start it | Suggests what to do next: get listed on Marketplace if it isn't, pass its FTR if it hasn't, or move on with ISV Accelerate |
ISV Accelerate stays your company's playbook: AWS grants it to the company. Getting a product listed and passing its FTR are done per product, so those playbooks run once for each product that needs them. Each product's page shows its own path and where it stands, and its next step waits in your Inbox.
Greenfield or crowded
Step 3 tells you which space your product is in on AWS Marketplace:
- Greenfield: few listings answer the searches a buyer would make, and yours can come up first. It's what gets found, and what AWS recommends.
- Crowded: large sellers' listings hold the top places. Buyers, and AWS's recommendations, find them first. Your listing then has to win on narrower ground: an industry, a use case, an AWS service you integrate with, or a category where it can come up first.
Skematic shows the searches and the listings it found, so you can see why, and compares them with the competitors you named.
Keeping your listing in step
- Review: Skematic reads each listing against what you confirmed about the product: does it name your customers' industries and problems in AWS's own words, the AWS services you work with and what makes you different, and nothing you don't claim? Where it's crowded, it aims at the narrower terms where you can come up first.
- You approve: the proposed changes wait in your Inbox, field by field, before and after.
- Sent to AWS: with your permission, Skematic sends the change to AWS Marketplace, where AWS reviews it (usually within hours); until you give that permission, you copy the approved text into your listing.
- Measured: Skematic searches again each week, and after AWS publishes a change, to show whether your listing came up higher.
When something changes
| What happens | What Skematic does |
|---|---|
| You add a product, or confirm one Skematic found | Starts its path |
| You change who it's for, its positioning or how it works with AWS | Marks its assessment and suggested playbook out of date and offers to assess it again; nothing is redone without you |
| A listing is linked or changed, or AWS publishes your change | Looks at its competitive position and assessment again |
| Its place in the searches moves a lot | Tells you; nothing is rewritten |
| You stop selling a product | Closes its path; its listings show they have no current product until you link them again |
Anything you approved, and anything already with AWS, is never changed without you.
What works today
- Your products: add, rename, describe, make one your main product or remove it in Company, or by asking Skematic AI or a connected AI assistant. Building again from your website proposes new products; it never changes ones you confirmed.
- Changes: Company › Changes lists each change to what Skematic writes from: what changed, who changed it, and when.
- Out of date: your super-power statement and one-pager say when your profile has changed since they were written, and what changed; draft them again, or keep them as they are. Ones nobody edited or approved are drafted again for you, a few minutes after your last change. Seller emails say so too when your super-power statement changes. What waits for you shows on Home, in your daily digest and when your AI assistant asks what's new.